Fleet Rebranding

New name, new logo, new colors — we strip the old brand, design the new livery, and roll it out across your fleet in phases, so no vehicle advertises yesterday’s company.

One Partner for the Whole Rebrand

A rebrand fails in the gaps: one shop removes the old wraps, another designs, a third installs — and the fleet ends up half-old, half-new for months. We handle removal, design, print, and installation under one roof in Linden, NJ, so the rollout is a plan, not a scramble. Family-owned since 2001, Pixel Wraps has rebranded fleets across NJ, NYC, and PA from our 10,000 sq ft facility — acquisitions, franchise conversions, and full identity refreshes, all phased so your vehicles keep working through the change.

Services

Custom Wraps in a Rebrand

Every rebrand combines removal, design, and fresh graphics — mixed to fit the fleet and the launch date.

Full Rebrand Wraps

Complete new livery across the fleet — the old brand gone, the new one unmistakable.

Old Wrap Removal

Existing wraps and lettering stripped cleanly, paint protected, surfaces prepped for the new design.

New Livery Design

Your new brand translated into fleet templates that work on every model you run.

Updated Fleet Lettering

Fresh lettering and unit numbers rolled out consistently with the new identity.

Brand Color Change

Whole-fleet color changes that make mixed vehicles look bought-new in your colors.

On-Site Rebrand Installs

Rollouts at your yard for fleets that can’t spare vehicles for shop time.

Design principles

Designed for Your Brand and Your Vehicle

We adapt your new brand identity to each vehicle’s shape, layout, and viewing angles, keeping fleet graphics clear, consistent, and recognizable.

Brand Identity and Logo Placement

Position logos and brand elements for visibility without splitting them across doors, handles, or panel seams.

Readable Typography and Contact Details

Keep company names, phone numbers, and service information clear and easy to read on the road.

Vehicle-Specific Graphic Layouts

Adapt fleet wrap designs to doors, windows, wheel wells, and body contours across different vehicle models.

Clear Messaging and Visual Contrast

Use strong contrast, concise messaging, and consistent brand colors to make every vehicle easy to recognize.

Process

From Old Brand to New Look

Full wraps, lettering, compliance markings, and reflective graphics — specified per vehicle type and applied with fleet-wide consistency. Pick a service to explore.

Brand & Fleet Audit

We review the new identity, inventory the fleet, and quote the full rollout within 24 hours.

Design and Mockup

The new brand becomes fleet templates for every model — colors, placement, and unit numbering.

Removal & Prep

First batch: old wraps removed, paint corrected, surfaces prepped for the new film.

Print Production

The new livery prints in-house on premium cast vinyl, batched to the rollout plan.

Re-Install & Rollout

First batch leaves in the new brand; batches repeat until the old look is gone. Typical batch turnaround: 5–7 business days.

Portfolio

Explore Our Rebranded Vehicles

Let's Rebrand your vehicle

Tell us about your vehicle, business and branding. We’ll follow up to discuss your design.

Visit or Reach Us

Location Pixel Wraps Linden, NJ 07036

Phone (718) 648-6500

Email hello@pixelwraps.com

Hours Mon to Sat, 9 AM to 6 PM

Facility tours welcome — see a wrap in progress on the production floor. Call ahead to schedule.

Vehicle Rebranding FAQs

When should I rebrand my company vehicles?

Consider fleet rebranding when your company changes its name, logo, colors, or brand identity. Updated vehicle graphics help keep your fleet aligned with your current branding.

Can you update existing vehicle graphics?

Yes. We assess the condition of your existing wraps and lettering to determine whether selected graphics can be updated or full replacement is needed.

Can you match our new brand colors across the fleet?

Yes. We adapt your updated brand colors, logos, and design elements to different vehicle makes and models while maintaining a consistent appearance across your fleet.

Will fleet rebranding disrupt daily operations?

We can organize installation in phases based on vehicle availability and your operating schedule. This helps reduce downtime while the new branding is applied across your fleet.

Can you rebrand leased commercial vehicles?

Yes. We can discuss suitable wrap and graphic options for leased vehicles. Check your lease agreement for any restrictions on vinyl applications or removal before proceeding.

What information do you need for a fleet rebranding quote?

Share your vehicle count, makes and models, updated branding files, existing wrap condition, and preferred timeline. These details help us determine the project scope and prepare a suitable quote.